Media Promotion
Media outreach is a time-tested way to gain readers, attract followers, and stand out as a thought leader in the marketplace of ideas.
What We Do
We publish and promote to media the well-crafted words of principled leaders.
End Result
Distinguish yourself and your organization as THOUGHT LEADERS speaking TRUTH to the public square.
250% Hit Rate
1.6 million journalists
Consistent, positive, principled, hopeful messaging.
Our PRESS Products
We attract journalists using 3 products that make their jobs easier.
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Writing and distributing news releases (NRs) about your book, work, or latest achievement help journalists imagine the shape of news stories they may adapt and distribute. Composed in a news-journalism style, Good Comma PRESS NRs entice journalists to read, report on, or even recommend your expertise to their audiences. Here are some possible results:
One journalist may choose to publish a review of your work.
Another journalist may ask to interview you by email or by phone.
Podcasters may invite you to converse with them on the air.
Some journalists may quote you as an expert in a story or column they’re writing.
Other journalists may quote someone else featured in the NR—such as a high-profile endorser of your book, or Good Comma Editing CEO Michael Hamilton—discussing an insight or feature of your book.
While not immediately gratifying, journalists may keep you in mind for a story or column they write in the future.
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Similar to but shorter than an NR, a Thought Leadership Statement (TLS) serves up catchy, pointed statements by you on a current event, highlighting your expertise on the relevant principles underlying your TLS.
A steady stream of statements attributed to you should concisely tie current headlines to enduring principles—distinguishing you and your ideas as authoritative. Media hits can be leveraged to land you bigger interviews with more prominent interviewers.
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Another way to attract readers and followers is by placing op-eds, which are essentially guest columns.
Writing an opinion-editorial on a topic related to your work’s core ideas is a natural way to establish yourself as a subject matter expert. Op-eds are basically guest columns. When people read to the end of the piece to find your short author bio, they may start following your work, contact you, or buy your book. Or they may just quietly incorporate your ideas into their life (which is ultimately what you want anyway).
Top 3 Client Motives
We meet these 3 needs for principled leaders.
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For promoting books, authors, and subject matter experts
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For promoting stories of duty, virtue, hope, and graciously delivering hard truths
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For setting records straight, making key distinctions, pivoting from reactionary defense to forward progress
Metrics Matter
Targeting the right journalists is important. Journalist needs and interests vary, and your work is naturally suited to a small cross-section of the media. That’s why we take a two-pronged approach:
Distribute en masse to curated segments of our 1.6-million-journalists.
Distribute narrowly to our own cultivated network of journalists.
Our platform reports to us on who is reading our emails, so we can fine-tune our approach throughout a campaign with multiple releases.
30-DAY MONEY-BACK GUARANTEE | FLEXIBLE BILLING
We’ll tweak messaging and push until we earn media coverage, even if that means writing and distributing additional news releases.